TDA ®: The Perfect Wellness Triangle
Every time we develop a new product, we innovate by drawing on research in three areas: therapy (T), design (D), and architecture (A). Bringing these three aspects together in novel ways—what we call TDA—is our guarantee that you get an unsurpassed therapy experience. Everything BainUltra does is underwritten by the scientific credibility of TDA. These three letters have become a symbol consumers recognize and trust. TDA stands for our promise of relaxation, health, and wellness—a promise you can count on.
D is for design: The emotional connection with the product
The first connection consumers develop with a product is emotional. You look at it, you try it out, and it speaks to you. While this bond is intuitive, in practice, this connection is measurable. Design research aims to ensure consumers feel good with a given object.Design must consider both form (ergonomics) and functionality (usefulness and intended uses) so consumers see themselves in the product. Youeither like a product right away or you don’t. You feel it in your gut: it’s either Wow! or Ho-hum.
A for architecture: The rational connection with the product
The second way you connect with a product is rational. You can like an object, even covet it,but certain rational considerations may hold you back. Factors likesize, available space,and installation type all affect the likelihood of actually acquiring a product. Design hits you in the heart; architecture appeals to your brain.
T is for therapy: Our distinctive connection with the product
Last but not least, the consumers' connection with a product comes in response to their basic needs. And in our case it’s not just about liking the product or being able to take ownership of it; what counts is the added value that innovation brings to your life. At BainUltra the added value we offer is enhanced health. We integrate age-old therapies, often brought to life through innovative technologies, to introduce new ways to meet your physical, mental emotional, and energy level needs.